Your destination data isn't valuable because it is extensive. It's valuable because you can put it to work. The work that you put it to is up to you. You can use it for member retention or emails. You can use it for promotions or marketing campaigns. What you can't use it for is anything that it wasn't set-up to do. One of the places where we excel is database design and structuring. In buying into the TravelToolsŪ solution, you are actually buying into a data solution that integrates every aspect of your workflow and the information that serves it. By integrating your data, you will be able to see correlations between things that would otherwise be hidden. Our system generates user profiles. These can be cross tabulated with events and offers. The possibilities are endless.