TravelTools® is an application of GOOGLE maps. Make no mistake as to why this is important. GOOGLE sets the trends in web map functionality and design. GOOGLE leads the industry in terms of innovation with new features added regularly. While it may be tempting to design a mapping system outside GOOGLE, such an approach is shortsighted and limited. By teaming with GOOGLE, TravelTools® taps the world's most comprehensive database and programming innovations. These innovations include directions to membership businesses and perpetual map updates. They also include programming pathways that allow membership data to be presented as seamless layers atop maps that are cartographic standards around the world.