What’s a trip without an itinerary? Who knows? Fortunately, the question is becoming moot. Almost half of your national competitors have itinerary building tools embedded in their websites. As a result, the question is no longer if. It is what. What does a great itinerary builder do? In the case of TravelTools®, the answer is plenty. It does things that others don’t. The TravelTools® itinerary builder embeds events, opportunities and attractions into an e-mailed document. In so much as that it the case, it is like other builders. Where it differs is important. TravelTools® doesn’t just send a list, it sends a list and a custom itinerary map that shows everything on a visitor’s laptop or iPhone. Imagine visitors walking down your streets being guided at every turn by a custom map.