TravelTools captures user profiles that are matched with user-defined preferences and purchases. As your system grows, so does your knowledge of your constituencies. This knowledge reveals emerging patterns that match demographics with businesses, attractions, and activities. You will benefit from web analytic seeing whom and where your visitors come from. You will also see what they are interested in and how long pages and functions engage their interest. In addition to developing your own data asset, your organization benefits from the collections of others. TravelTools is not a series of installations. It is one enormous system that supports one enormous database. Think. If you are promoting an Auto Show, you can benefit from Monster Truck Rally data collected elsewhere.