These are realities. Money is tight. The economy stinks and your members demand an increasingly long list of reasons to part with their hard-earned cash to join member-based organizations like yours. To that end, we are not discounting the many things that you already offer to existing or potential members. We are simply suggesting that TravelTools® is another good reason, another good decision to help you retain or increase your membership. In using TravelTools®, your members will benefit from every feature that is expected in your market. Maps, itinerary builders, event lists and calendars, e-newsletter, offers, discount coupons, and announcements. In additions to these, TravelTools® opens an entirely new world of self-advertising through an easy-to-use ad admin.